Small Business Saturday: Founding Partner, American Express

Small Business Saturday© 2017

A day to celebrate the small businesses that make our communities unique

The most popular places to shop on Small Business Saturday

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

Consumers Shop With Friends and Family on Small Business Saturday

Who did Americans Shop Small with?

27%

Yourself

58%

Family

27%

Friends

Who did Americans Shop Small for?

48%

Yourself

61%

Family

25%

Friends

7%

Colleagues

8%

Other

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

Why We Celebrate Our Places on Small Business Saturday

  • A pie chart showing 46 percent

    46%

    staff and/or owners at independently-owned businesses often provide better customer service

  • A pie chart showing 32 percent

    32%

    shopping and dining at independently-owned businesses is convenient

  • A pie chart showing 64 percent

    64%

    enjoy supporting local community

  • A pie chart showing 26 percent

    26%

    independent businesses often have a more relevant selection

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

Our Commitment to Small Business

November 25th is the eighth annual Small Business Saturday. Dedicated to supporting the diverse range of local businesses that create jobs, boost the economy, and enhance neighborhoods around the country, Small Business Saturday was created by American Express in 2010 in response to small business owners' most pressing need: getting more customers.

Learn more and connect with us on ShopSmall.com

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