Small Business Saturday: Founding Partner, American Express

Small Business Saturday© 2017

A day to celebrate the small businesses that make our communities unique

State Standouts Most Popular

The most popular places to shop on Small Business Saturday

Learn more about the Shop Small® movement in your state

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

The Small Businesses That We Call Our Own

See where consumers shopped, dined, and discovered on Small Business SaturdayWhere did you make your favorite purchase of the day?Which type of small businesses do you most associate with your local community?Which type of small businesses do you wish there were more of in your local community?
  • 41%
    Restaurant / bar / pub
    24%
    Clothing and accessories store
    23%
    Food store / supermarket
    22%
    Coffee shop

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

 See state data

Consumers Shop With Friends and Family on Small Business Saturday

Who did Americans Shop Small with?

27%

Yourself

58%

Family

27%

Friends

Who did Americans Shop Small for?

48%

Yourself

61%

Family

25%

Friends

7%

Colleagues

8%

Other

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

 See state data

Why We Celebrate Our Places on Small Business Saturday

  • A pie chart showing 46 percent

    46%

    staff and/or owners at independently-owned businesses often provide better customer service

  • A pie chart showing 32 percent

    32%

    shopping and dining at independently-owned businesses is convenient

  • A pie chart showing 64 percent

    64%

    enjoy supporting local community

  • A pie chart showing 26 percent

    26%

    independent businesses often have a more relevant selection

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

 See state data

Our Commitment to Small Business

November 25th is the eighth annual Small Business Saturday. Dedicated to supporting the diverse range of local businesses that create jobs, boost the economy, and enhance neighborhoods around the country, Small Business Saturday was created by American Express in 2010 in response to small business owners' most pressing need: getting more customers.

Learn more and connect with us on ShopSmall.com

Morning Consult, on behalf of American Express and the National Federation of Independent Businesses (NFIB), from November 25th - 26th, conducted the 2017 Small Business Saturday 50-State Survey, among a national sample of 10,063 Americans aware of Small Business Saturday. The data cited are estimates based on self-reported data from this survey and do not reflect actual receipts or sales. Morning Consult used a statistical technique called multilevel regression and poststratification (MRP) to construct state-level estimates from the national survey data. The state level estimates were weighted to approximate a target state level sample based on age, gender, and education. The interviews were conducted online in English, results from the national survey have a margin of error of plus or minus 1 percentage point, and the state-level margins of error vary by state (typically 2 percentage points to 5 percentage points).

PrivacyTerms & Conditions

State

%:

%:

%: