Small Business Saturday: Founding Partner, American Express

Small Business Saturday© 2017

A day to celebrate the small businesses that make our communities unique

Oregon:  Small Business Saturday Highlights

Most Popular

Restaurant / bar / pub

State Standout

Book store

Favorite Purchase

Restaurant / bar / pub

Which type of business do you most associate with your local community?

Restaurant / bar / pub

Which type of business do you wish there were more of in your local community?

Restaurant / bar / pub

Which type of business do you take out-of-town guests to when they visit?

Restaurant / bar / pub

Learn more about the Shop Small® movement in your state

 Return to U.S. map - Most Popular  Return to U.S. map - State Standouts

Most Popular

Restaurant / bar / pub

State Standout

Book store

Favorite Purchase

Restaurant / bar / pub

Which type of business do you most associate with your local community?

Restaurant / bar / pub

Which type of business do you wish there were more of in your local community?

Restaurant / bar / pub

Which type of business do you take out-of-town guests to when they visit?

Restaurant / bar / pub

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

The Small Businesses That We Call Our Own in Oregon

See where consumers shopped, dined, and discovered on Small Business SaturdayWhere did you make your favorite purchase of the day?Which type of small businesses do you most associate with your local community?Which type of small businesses do you wish there were more of in your local community?
  • 41%
    Restaurant / bar / pub
    22%
    Clothing and accessories store
    21%
    Food store / supermarket
    20%
    Coffee shop

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

 See national data

Oregon Consumers Shop With Friends and Family on Small Business Saturday

Who did Oregon Shop Small with?

33%

Yourself

56%

Family

19%

Friends

Who did Oregon Shop Small for?

48%

Yourself

61%

Family

20%

Friends

4%

Colleagues

8%

Other

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

 See national data

Oregon: Why We Celebrate Our Places on Small Business Saturday

  • A pie chart showing 46 percent

    46%

    staff and/or owners at independently-owned businesses often provide better customer service

  • A pie chart showing 32 percent

    32%

    shopping and dining at independently-owned businesses is convenient

  • A pie chart showing 66 percent

    66%

    enjoy supporting local community

  • A pie chart showing 24 percent

    24%

    independent businesses often have a better selection

The 2017 Small Business Saturday 50-State Survey by Morning Consult, on behalf of American Express and NFIB

 See national data

Our Commitment to Small Business

November 25th is the eighth annual Small Business Saturday. Dedicated to supporting the diverse range of local businesses that create jobs, boost the economy, and enhance neighborhoods around the country, Small Business Saturday was created by American Express in 2010 in response to small business owners' most pressing need: getting more customers.

Learn more and connect with us on ShopSmall.com

Morning Consult, on behalf of American Express and the National Federation of Independent Businesses (NFIB), from November 25th - 26th, conducted the 2017 Small Business Saturday 50-State Survey, among a national sample of 10,063 Americans aware of Small Business Saturday. The data cited are estimates based on self-reported data from this survey and do not reflect actual receipts or sales. Morning Consult used a statistical technique called multilevel regression and poststratification (MRP) to construct state-level estimates from the national survey data. The state level estimates were weighted to approximate a target state level sample based on age, gender, and education. The interviews were conducted online in English, results from the national survey have a margin of error of plus or minus 1 percentage point, and the state-level margins of error vary by state (typically 2 percentage points to 5 percentage points).

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